Description
Provides the foundation for entrepreneurs to start and build a successful business enterprise, acquire and continue an existing business, or to acquire a franchise operation. Key topics include developing a business plan, legal structures of business organizations, site location, financing, marketing, pricing, promotional, and growth strategies for the small business owner or manager. The psychology of entrepreneurs and their role in American business will also be discussed.
Course Learning Outcomes
- Demonstrate an understanding of the traits, knowledge and skills needed to be a successful entrepreneur or small business owner
- Demonstrate how to analyze a competitive business environment to support managerial decision-making
- Develop a business plan appropriate for seeking funding for an entrepreneurial venture/idea
Semester
Spring