Description
A survey of marketing theory and practice. Covers marketing planning and management, marketing strategy, sales forecasting, consumer buying behavior, product development, pricing, placement, and promotion methods.
Course Learning Outcomes
- Demonstrate an understanding of marketing and customer relationships
- Demonstrate an understanding of the marketing environment, buyer behavior and ethics in marketing
- Demonstrate an understanding of segmentation, targeting, and positioning
- Demonstrate a basic understanding of the elements of the marketing mix
Semester
Fall/Spring