Description
This course examines the basic principles and concepts of digital marketing. Topics include: social media marketing, search engine optimization, content creation and designing effective advertising campaigns, email marketing, and analysis of online marketing programs.
Course Learning Outcomes
- Demonstrate an understanding of terminology, trends and current software platforms used in digital and social media marketing
- Understand and apply search engine optimization and search engine marketing techniques to attract and engage customers online
- Learn content creation strategies using graphic design and advertising principles
- Demonstrate how to create, implement, and assess email marketing campaigns
Semester
Fall
Notes
Students who successfully complete ah required elements of MK 160 and MK 161 will earn a professional certificate in Google Digital Marketing and E-Commerce. Repeat of CI 160.