BU 113: Entrepreneurship

Program
Semester Hours 3
Provides the foundation for entrepreneurs to start and build a successful business enterprise, acquire and continue an existing business, or to acquire a franchise operation. Key topics include developing a business plan, legal structures of business organizations, site location, financing, marketing, pricing, promotional, and growth strategies for the small business owner or manager. The psychology of entrepreneurs and their role in American business will also be discussed.
Semester
Spring