Description
Students will explore terminology, trends, and techniques related to conducting digital commerce. Current platforms for operating a digital storefront will be identified and utilized throughout the course. Audience identification and analysis of success metrics will also be covered.
Course Learning Outcomes
- Demonstrate understanding of terminology, trends and current software platforms used in digital commerce
- Research and analyze elements of a successful e-commerce store and set up a mock e-commerce store
- Utilize marketing analytics and performance data to assess the success of mock e-commerce store
Semester
Spring
Notes
Students who successfully complete all required elements of MK 160 and MK 161 will earn a professional certificate in Google Digital Marketing and E-Commerce. Repeat of BU 130.