Marketing

A survey of marketing theory and practice. Covers marketing planning and management, marketing strategy, sales forecasting, consumer buying behavior, product development, pricing, placement, and promotion methods.

This course examines the basic principles and concepts of digital marketing. Topics include: social media marketing, search engine optimization, content creation and designing effective advertising campaigns, email marketing, and analysis of online marketing programs.

Students will explore terminology, trends, and techniques related to conducting digital commerce. Current platforms for operating a digital storefront will be identified and utilized throughout the course. Audience identification and analysis of success metrics will also be covered.